ThinkAnalytics Debuts Subscriber Insight Platform

Personalized content, search and recommendations engine ThinkAnalytics is launching a TV and video analytics platform called ThinkBigData, to provide broadcasters with new insights into subscriber behaviour.

At its headquarters in the US and UK, ThinkAnalytics brings together intelligent search with media content recommendations, to offer a personalized experience for live linear TV, VOD and OTT, delivered through multiple channels. The company's customer base of more than 60 video service providers serves over 150 million subscribers worldwide.

Using the firm's new ThinkBigData platform, clients can access data about viewing behaviour and content metadata from multiple sources, including ThinkAnalytics recommendation engine, in order to make decisions about content upsell, customer satisfaction, content acquisition, and scheduling, as well as how to market services to different audiences. Through the platform, clients can also measure factors such as recommendation accessibility, quality of recommendations, and viewer engagement.

Peter Docherty (pictured), founder and CTO, comments: 'Instead of largely ignoring or even drowning in data, service providers and broadcasters now have a tool that makes sense of the data to measure success and feed into decision making across marketing, programing and operations. By making decisions based on actual customer behavior, customers can optimize their service and inventory and boost satisfaction, loyalty and revenues.'

Web site: www.thinkanalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.