Target Hires Head of Loyalty and Lifecycle Marketing

US retail discount chain Target Corporation has appointed Keith Colbourn as SVP of Loyalty and Lifecycle Marketing, leading the development of data-driven marketing strategies.

Minneapolis-based Target has 1,805 stores across the country, and is the second-largest discount retailer in the United States, behind Walmart. Its outlets comprise discount stores, hypermarkets, and small-format shops.

Colbourn (pictured), who takes up his new post on January 1, will join from Quotient Technology (formerly Coupons.com) where he was SVP of Retailer Digital Solutions for the firm's Retailer iQ program, which helps retailers connect with shoppers across mobile, social and desktop, while capturing, tracking and analyzing customer data. Before this, he was VP of Loyalty and Analytics at grocery store chain Safeway, and he also served as VP and Global Loyalty Practice Leader at dunnhumby. Earlier, he held leadership roles at eCommerce firm FreshDirect and The Loyalty Group (now LoyaltyOne).

Target CMO Jeff Jones comments: 'Keith brings deep subject matter expertise and a proven ability to build highly effective customer-centric, mobile-first marketing and loyalty programs. We are on a path to transform Target and build a differentiated shopping experience that caters to our guests' evolving expectations. Keith's leadership will be a tremendous asset as we continue to modernize and expand our capabilities.'

Web site: www.target.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.