ShopperTrak Sold to FootFall Owner for $175m

Tyco, the fire protection and security specialist which recently bought retail traffic analytics specialist FootFall from Experian, has acquired retail analytics and intelligence provider ShopperTrak for approximately $175m in cash.

Headquartered in Chicago, with additional offices in San Francisco, the UAE, Finland, England, Mexico and China, ShopperTrak employs more than 200 individuals and currently generates approximately $75m in annual revenue. The firm offers a footfall counting solution and in-store consumer behavior measurement solution, followed up with analytics, to help clients calculate sales opportunities and conversion rates; compare store performance locally, regionally or nationally; determine marketing campaign effectiveness and improve labour scheduling.

Tyco says the acquisition will build on its existing platform of inventory visibility and loss prevention products and services, while ShopperTrak's data analytics and software will enhance Tyco's global growth strategy. The move follows Tyco's recent acquisition of UK-based FootFall from Experian for £38.5m ($60m), and Tyco says the combination of the two firms' solutions will enable it to capture data from 35 billion shopper visits annually.

Girish Rishi (pictured), Tyco's EVP, North America Integrated Solutions & Services and Global Retail Solutions, comments: 'The ShopperTrak and Footfall acquisitions will build on our well established inventory visibility and loss prevention solutions for retailers. This is core to Tyco's strategy to leverage our Internet of Things capabilities, capturing and analyzing data to provide actionable insights to help solve customer problems and support them in achieving their broader mission.'

Web sites: www.tyco.com and www.shoppertrak.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.