Ipsos Rolls Out Location-Based Services in AsiaPac

Ipsos has rolled out its suite of location-based tools, powered by Google Consumer Surveys, in the Asia Pacific region. The initial launch covers Japan and Australia.

Launched last year in North America, the suite enables users to survey a representative sample of their target population among millions of respondents across the web and mobile devices. This can be combined with geo-triggering capabilities - allowing users to share a survey with a respondent when they enter or exist a shopping area - through an app currently in use in more than 80 countries.

Arnaud Frade (pictured), APAC CEO, Ipsos Interactive Services, comments: 'Our clients need more immediate and faster insights, to inform marketing and sales activities at the same speed as their consumers and shoppers now operate - this great partnership offers yet one more option to do this'.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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