Tapestry Opens New York Office

Tapestry Research has opened an office in New York, where it has appointed former Microsoft exec Esther Burke as Managing Director, North & South America.

With bases in London, São Paulo and Singapore, Tapestry specializes in bringing together information in any format - including qual, quant, sales, media and social media data. Burke (pictured) joins from Microsoft, where she served as Consumer Insights Manager, in charge of the Multicultural and Millennial Audience Research practice. Prior to this she worked for Nielsen in New York, latterly as Research Manager, Thought Leadership and New Business, in charge of a team which focused on understanding consumer consumption of media and advertising.

In her new role, she is tasked with developing Tapestry's consumer decision journey product, and working with its media clients. Joint MD Ian Wright comments: 'Having worked and lived in NYC I have a strong affinity with the city and am delighted to be opening an office over here. In Esther we have an exceptional talent with strong expertise in media and decision journey research, and a natural ability to tell great stories with complex data'.

Web site: www.tapestryresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.