ThinkNow Adds African-American and Asian Research

ThinkNow Research, which until now focused purely on the US Hispanic consumer segment, has expanded its coverage to include African-American and Asian demographics.

Burbank, CA-based ThinkNow researched US Hispanics via online panels and communities targeting acculturated, un-acculturated and bi-cultural Hispanic US citizens. As well as adding African-American and Asian consumers, it will also provide MR firms with sample through its proprietary online panel DigaYGane.com. Managing Partner Roy Eduardo Kokoyachuk says the move will enable the firm to tap into the capabilities of Custom Research Director Carlos Yanez (pictured), who while previously serving as GfK's Senior Research Director of Multicultural Research, managed African-American and Asian research projects in addition to those focused on US Hispanic consumers.

ThinkNow's Mario Xavier Carrasco, also a Managing Partner, comments: 'With the success of our Millennial Project Research initiative over the past year and a half which was inclusive of Hispanic, African-American, Asian and non-Hispanic white millennials, we have had a surge in our clients asking us to research more diverse audiences beyond US Hispanic. Our re-positioning as a culturally-integrated market research agency better represents where our agency is today and our vision for the future'.

Web site: www.thinknowresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.