Online community and survey tech provider Toluna has expanded its presence in the Asia Pacific region with the opening of its first office in Malaysia. The new operation will be led by Christine Tan, Senior Director, Southeast Asia.
The Kuala Lumpur office is Toluna's seventh in the region, and adds to its existing bases in Gurgaon, Hong Kong, Seoul, Singapore, Sydney and Tokyo. Tan (pictured) joined the company in 2014 as a Senior Director, heading ASEAN operations and business development. She spent the previous four years in director-level roles at WPP-owned GMI (now Lightspeed GMI), launching the Singapore office and growing it to a team of fifteen. Earlier, she worked for boutique agency Consumer Probe, latterly as Research Manager.
Commenting on the launch of the new office, Ludo Milet, MD, APAC, said: 'This is a strategic decision building upon the excellent results of the Southeast Asian markets in 2015. These markets are of considerable importance for the company, and we are acting as such. With Christine's leadership and expertise, I am very confident Toluna will contribute to more success for our clients, and grow significantly in Southeast Asia Pacific'.
Web site: www.toluna-group.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.