Lotame Hires Wesly in CMO Role

US-based cross-screen data management platform (DMP) provider Lotame has hired Tremor Video's former Head of Market Strategy Doron Wesly as SVP of Marketing and CMO, heading up global marketing, communications, research and insights.

Lotame's DMP helps clients harness audience data to improve marketing and other business decisions - including the identification of most valuable customers, and targeting of prospects with similar profiles. Wesly (pictured) joins with more than twenty years' experience leading research, media, strategy and marketing disciplines. Most recently he worked at Tremor Video, helping marketers understand the ad impact of online video through advanced analytics and research. Before this, he served as Leader, Business Science and Planning at Mindshare; Global Communications Planning Director at Cheil Worldwide; VP Strategic Services, Marketing Sciences at Millward Brown; and Director of Industry Research at the Interactive Advertising Bureau (IAB).

In his latest New York-based role, reporting directly to Chief Revenue Officer Kevin Kohn, Wesly is tasked with building the Lotame brand and driving business development efforts globally.

Lotame founder and CEO Andy Monfried comments: 'Doron's dynamic background will have a significant impact on our marketing and business operations globally. With a deep knowledge of brand positioning, cross-media studies, marketing mix models, and attribution modeling, he will initiate strategic initiatives that promote awareness and adoption of our DMP technology by the entire industry'.

Web site: www.lotame.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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