Senior Hires for Booming Madison Logic

NYC-based B2B targeting firm Madison Logic has announced a 72 percent annual rise in revenue, and the appointments of Greg Franczyk as CTO and Veracelle Vega as Vice President of Human Resources.

Madison uses intent data to help companies optimize their marketing. In the last eighteen months, it has launched a new company called Madison Logic Data, focused on analyzing, organizing, and activating data acquired through its existing proprietary data assets, and then renamed it Bombora; and acquired ad platform BBN Solutions for an undisclosed sum.

Franczyk worked previously as Chief Architect of The Washington Post, and before that held engineering roles in multi-channel and online retail at Sears Holdings Corp. Vega, who will lead the firm's learning and development, talent acquisition and employee engagement, was previously Senior Director of Human Resources at 21st Century Fox Entertainment, and before that worked in HR for the Social Security Administration and the Bureau of East Asian and Pacific Affairs at the U.S. State Department in Washington DC.

CEO Tom O'Regan says the firm expects 'a similarly strong year in 2016' and comments: 'With more than 40 years of combined experience, Greg's and Veracelle's contributions will only add to the company's growth, continuing to develop our talent and delivering the technology to continue as a leader in the B2B community'.

Web site: www.madisonlogic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.