AnalogFolk Opens Data Solutions Arm in London

Digital marketing agency AnalogFolk has launched a global data solutions business, based in London, where it has appointed former Havas helia execs Ben Silcox as Chief Data Officer and Mark Barry as Head of Business Solutions.

The new division, AnalogFolk DNA, will build on the company's existing analytics capability to deliver data intelligence services through three products: optimising business solutions; data science and automation; and predictive analytics and insight. It will provide standalone consultancy, implementation and delivery, as well as integration with AnalogFolk's digital services.

Silcox joined Havas helia (formerly EHS) in 2013 as Head of Technology and Data, in charge of data, analytics, technology and digital ecosystems strategy for the company, while leading the Unilever Global Data and CRM account. More recently, he served as Chief Data and Digital Officer on the Group board. Barry was previously Head of Business Solutions and Technology at Havas helia, responsible for leading the development of Unilever's global consumer data platform, and developing easyJet's multi-channel campaign management solution. Prior to this, he founded business intelligence firm TOMA Global.

Bill Brock, CEO and founder of AnalogFolk, comments: 'Since the launch of AnalogFolk eight years ago we have relentlessly pursued ways to push our offering and ensure we provide our clients with innovative services that keep them ahead of the competition. AnalogFolk DNA is our most ambitious and exciting move to date, and to have attracted two of the world's preeminent minds in the space to lead it is a massive coup'.

Web site: www.analogfolk.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.