Digital media measurement firm Verto Analytics and multi-screen analysis specialist iResearch Consulting have partnered to deliver cross-device audience measurement services across China.
Verto offers a portfolio of services with a focus on syndicated research and analytics, accessed through a single source; while iResearch provides a wide array of user behaviour data products, ad tracking tools, eCommerce analytics, and corporate big data solutions. Through the alliance, Verto's audience measurement services will be available in China, and iResearch will use Verto as a strategic partner to deliver Chinese media measurement data to US and European companies.
Henry Yang, CEO and founder of iResearch says that many Chinese companies such as Baidu and Alibaba, are looking to expand into international markets, and his firm will be able to serve them better through the partnership. Verto founder and CEO Hannu Verkasalo adds: 'The massive Internet ecosystem in China represents a huge market opportunity for major Western marketers, advertisers and publishers who are struggling to obtain relevant and timely multi-screen data about their Chinese users. The lack of relevant measurement data has made it difficult to build high ROI media plans, quantify audience demographics and size, measure performance, understand the competitive landscape, and efficiently target and engage users in China - until now.'
Web sites: www.vertoanalytics.com and www.iresearchchina.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.