Roy Morgan Introduces 'Audience Search' Segmentation

Australian media research and data specialist Roy Morgan Research has launched a tool called 'Audience Search', through which media agencies and buyers can pinpoint the exact data segment they are looking for.

The Sydney-based firm covers all aspects of market research, with information gathered from personal interviews, telephone, online and self-administered questionnaires. Its new Audience Search links more than 20,000 targets available in the firm's Single Source database, to help marketers find and buy audiences at scale via Roy Morgan's media partner network. Planners and buyers can use the tool to search for their target audience and identify audience volumes and availability, and all media channels - including online, print, TV, outdoor, radio and cinema - are available for profiling inside the new search engine.

CEO Michele Levine (pictured) says that the company plans to roll out the service to other international markets in the near future. 'Our latest innovation combines simple text based search and Roy Morgan Single Source to make audience planning and buying the simplest it has ever been. In an increasingly fragmented media audience landscape, there is a unique role for us as a trusted brand with high-quality data to be the partner of choice for media owners and advertisers,' she adds.

Web site: www.roymorgan.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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