News discovery platform News360 has launched a platform called NativeAI, which uses machine learning and artificial intelligence to analyze millions of consumer interests, and build audience profiles to help publishers deliver more contextually relevant media experiences.
San Francisco-based News360 offers a personalized platform for smartphones, tablets and the web that helps users find articles relevant to their interests and hobbies. Its new data-driven audience analytics platform was developed to provide publishers with a deep understanding of audience content interests and consumption behavior, while informing editorial strategy and increasing new audience acquisition and retention.
Commenting on the launch, CEO Roman Karachinsky (pictured) said: 'Understanding your audience as a publisher is more of an art than a science today. In an age of increased ad blocking and evolving publisher business models, publishers need more than Google Analytics to truly decode audience behavior, interest and experience. Native AI is free and it has the potential to offer game-changing insights for the publisher community.'
Web site: www.news360.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.