Mobile App Analytics Firm adjust Expands to Paris

Berlin-based mobile app attribution and analytics company adjust has expanded in Europe with the opening of an office in Paris, France, where it has hired Aline Reiniche as Country Manager.

The firm offers a business intelligence platform for mobile apps, and using adjust's open source SDK, app developers can track and analyze user acquisition, feature releases, user lifetime cohorts and more. Every month, adjust analyses data from 14,000 apps on more than 1.5 billion mobile devices.

Founded in Berlin in 2012, adjust now has offices in San Francisco, Istanbul, Beijing, Tokyo, Shanghai, Sydney, and now Paris. CEO and co-founder Christian Henschel (pictured) comments: 'In 2016, companies around the globe will spend more than 100 billion USD on mobile advertising. The interest in mobile marketing is steadily growing all over the world. Especially the French market, with its high purchasing power and its drive for innovation, is especially promising for us.'

Web site: www.adjust.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.