WPP-owned brand development and insight consultancy Added Value has launched a self-service version of its brand measurement product SNAPSHOT, which is now available through online research 'app store' platform ZappiStore.
SNAPSHOT features a proprietary set of tools and includes three Added Value insight solutions: Cultural Traction, which provides an indicator of growth and advocacy; Brand Equity to uncover the presence of a brand in the marketplace and the strength of the emotional connection people have with it; and CharacterLab through which marketers can test the strength and nature of their brand's character and guide its development.
The tool is now available on the ZappiStore platform, with sample provided by Kantar's Lightspeed GMI. Maggie Taylor (pictured), CEO of Added Value North America, comments: 'Whether you're a marketer who needs a fresh perspective on your brand's health today and tomorrow, or a creative agency seeking inspiration for on-going projects or pitches, SNAPSHOT provides concrete answers to your most pressing questions. It's blazingly fast, surprisingly easy, and priced to play.'
Web sites: www.added-value.com , www.lightspeedgmi.com and www.zappistore.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas.