FT Brings In Bunatyan for Increased Audience Reach

In London, news publisher the Financial Times has appointed Sacha Bunatyan as Global B2C Marketing Director, responsible for expanding audience reach, reader engagement and paid-for readership numbers.

Bunatyan (pictured) worked most recently as COO of Dentsu Aegis-owned programmatic trading desk Amnet UK; prior to which she spent eight years at AOL, initially as Head of Advertising Operations & Planning and latterly as Commercial Director, Media Innovations. During her time with AOL, Bunatyan introduced behavioural targeting, and an audience segmentation and targeting solution. She began her career at the FT as an Online Traffic Administrator, before moving to EMAP as Traffic Manager.

Her new role includes driving the growth of the FT's subscriptions business via acquisitions, audience development, CRM, eCommerce and operations. B2C MD Jon Slade comments: 'I am delighted to welcome Sacha to the FT's senior management team. Her extensive knowledge of digital media, passion for innovation and experience of performance marketing and monetisation will prove invaluable for us as we seek to grow our global subscriber base'.

Web site: www.ft.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.