German Ratings Firm eKomi Buys Reputation Specialist

Berlin-based reviews, ratings and CEM company eKomi has acquired online reputation manager Reputami, for an undisclosed sum.

eKomi The Feedback Company - to give it its full title - was founded in 2008 by Michael Ambros, employs around 250 people and is backed by Goldman Sachs. The firm, which has additional offices in London, Paris and Madrid, offers transaction-based reviews & ratings via SaaS, helping around 14,000 clients to promote themselves online and through social media. Reputami is headquartered in Cologne and was founded only in 2012 by Ali Saffari & Oliver Pitsch, offering online reputation management software for hotels and hospitality clients - including review management, social media monitoring, 'Rich Guest Profiles' and digital guest search engine Customer Search. The last of these allows clients to search for guest profiles before the guests arrive, by uploading the daily arrival list - identifying those most likely to write reviews.

Following the buy, Reputami's Cologne operations will move to Berlin and continue to operate under its own name.

'The addition of Reputami's robust reputation management solutions significantly extends eKomi's capabilities for our customers, according to Michael Ambros. 'eKomi's product is already widely present across every industry vertical and Reputami's premiere analytical capabilities will benefit our existing and new customers while offering a wider feature set, enriched technology, and user experience...'

Ali Saffari, co-founder and CEO of Reputami comments: 'After spending 4 years building Reputami, it's simply the right time to bring the most advanced online reputation management solution to a new level and across all industries. Unifying eKomi's feedback technology with Reputami is a perfect merger and will complete our vision of a one-stop reputation solution for clients. Moreover, we're thrilled to be able to address a much larger and global market due to the brand and sales power of eKomi'.

Web sites: www.ekomi.com and www.reputami.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.