AAM Rolls Out Media Verification and Metrics Tools

North American body the Alliance for Audited Media (AAM) has launched a suite of products to help publishers demonstrate the reach of their brands across platforms, and give media buyers access to independently verified information about those brands and channels.

Formed in 2012 by the merger of the Audit Bureau of Circulations and the Certified Audit of Circulations, the not-for-profit AAM independently verifies print and digital circulation and audience information, and provides analytics for mobile apps, web sites and social media in the US and Canada. The organization's data is accessed more than five million times each year through a network that includes its Media Intelligence Center, data partners such as Kantar Media SRDS, GfK MRI and CARDonline, and direct data feeds to advertisers and agencies.

The new products include an online interface called AAM Brand View, where publishers can showcase cross-media distribution and audience metrics from multiple third parties in a single place, seen by thousands of media planners and buyers in the organization's Media Intelligence Center. AAM has also launched a web site and app metrics verification tool called the AAM Site Certifier to detect invalid traffic; and an ad blocking detection technology called AAM Ad Block Gauge.

CEO Tom Drouillard (pictured) comments: 'Because AAM publishers are affiliated with AAM, advertisers know they deliver a premium audience and stand for accountability and transparency. We've developed a new suite of products to help publishers get that message out in a dynamic way that goes well beyond a static audit report, using sophisticated new tools we've developed in conjunction with other leading global auditors'.

Web site: www.auditedmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.