WiseSample Opens in Singapore

Survey sample and technology firm WiseSample has opened an office in Singapore, where it has appointed Lim Soh as Director.

Launched in 2013 by former Toluna exec Gaurav Agarwal (pictured), WiseSample uses a combination of web analytics - including Webtrends, Core Metrics and Google Analytics - and behavioural analysis including ethnographic technique 'Netnografi', to understand consumers' online and social media behaviour. It then compiles what it says is the 'most relevant' sample for market research purposes.

The new office in Singapore adds to the firm's existing network in the US, Canada and India. Commenting on the launch, Agarwal said: 'Singapore is a hub for the entire APAC region and we are thrilled to have a presence in this region. This will provide a solid platform for our ongoing expansion, and help us achieve the ambitious growth targets we've set for ourselves'.

Web site: www.wisesample.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.