Mobile Data Added to TGI Clickstream

Kantar Media has enhanced its TGI Clickstream study with the addition of metered consumer mobile behaviour, including phones and tablets.

Clickstream was launched in June 2012 to give marketers, communications agencies and media owners a picture of the web sites and sections visited by specific, 'complex' target groups of consumers. The service, which until now has married data from desktops and laptops with in-depth consumer off-line and online behaviour, has more than 60 prominent agency and media owner subscribers in Britain. Coverage includes visits to 1,000 web domains and sub-domains, 300 mobile sites and 300 mobile apps.

The WPP company says clients can now evaluate the most effective online inventory - whether on web site, mobile site or app - to reach their target.COO, Consumer Intelligence Alex Kuhnel (pictured) comments: 'We exist to optimise the efficiency and effectiveness of the advertising marketplace. The importance of mobile in advertising has skyrocketed in recent years and there has never been a greater need for a solution which enables a real understanding of the digital computer & mobile device behaviour of any consumer target. I am delighted that a number of key media industry players have already invested in this enhanced study'.

Web site: www.kantarmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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