MTV Names Insights Leader

In New York, entertainment broadcaster MTV has appointed Laurel Weir as Senior Vice President, Strategic Insights and Research, to lead all research efforts including consumer insights, trend forecasting, and multi-platform measurement.

Weir (pictured) joins from MTV parent company Viacom, where she served as SVP of Strategic Insights and Research for Viacom Kids and Family Group, overseeing research for adult-focused networks TV Land, CMT and Nick At Nite. Earlier, she worked for TV Land as a lead strategist behind its rebrand, helping develop audience targets for the network's comedy series including 'Younger' and 'Teachers'.

In her new role, Weir will lead all research to inform MTV's development, programming and marketing initiatives. She will report to Tanya Giles, EVP, Strategic Insights and Research for the Viacom Music and Entertainment Group, and work closely with MTV President Sean Atkins. Commenting on the appointment, Giles said: 'Laurel is a passionate, endlessly curious strategist with a powerful ability to identify white spaces and drill to the core of what an audience wants and why. We're excited for MTV to gain the benefit of her insight and leadership as the network ramps up its slate of music and pop culture original programming'.

Web site: www.mtv.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.