New iQ media Tool Tracks Earned Content

Media intelligence and monitoring specialist iQ media has launched an analytics tool which isolates earned content from paid, to track and measure when audiences hear, read, or see brands' cross-channel media coverage.

Based in Conshohocken, PA, iQ media specializes in delivering paid, earned, shared and owned media analytics across TV, online, social media and first-party data. The firm's flagship platform can be used to collect, analyze and share TV and digital social media content surrounding a client's brand, and helps marketers to research media impact and historical television content, as well as understand audience engagement.

The new analytics tool provides data that directly attributes consumer engagement and behavior to earned content. It also identifies audience demographics - age, gender and location - while revealing campaign effectiveness across each channel. In addition, the firm has introduced a logo recognition tool that detects when consumers see brands' logos during paid or earned television placements.

CEO Kye Strance (pictured) comments: 'The media has evolved. How people consume the media has evolved. The time to concurrently evolve brand-tracking tools is now. Our new product propels our strategic vision forward to continue to bring impactful and exclusive solutions to the market'.

Web site: www.iqmediacorp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.