Illuminas Launches CIO Research Community

Full-service agency Illuminas has launched a new research community comprising CIOs, CTOs and other very senior technology execs from enterprises in the US.

Illuminas delivers marketing intelligence across B2B and consumer markets worldwide. Its new Insight Exchange community has been built on the icanmakeitbetter platform, and can be used for qual and quant research activities including surveys, discussion boards, focus groups, chat sessions, and diary activities - all with real-time and custom reporting options. Every community member is specially recruited and vetted to guarantee their knowledge and expertise in the technology market. At launch, the community will include just 100 members, but it is expected to expand to meet client demand.

US CEO Jay Shutter (pictured) comments: 'Regardless of whether you're just looking to get a general read on market perceptions or if you want to test a specific campaign, right now it is extremely difficult and expensive to get feedback from a CIO. Our goal with this community is to allow you to get feedback from 20 CIOs and to get it by lunch-time tomorrow if you need it that quickly'.

Web site: www.illuminas.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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