Basis Research Opens in LA

London-based full service agency Basis Research has opened its first US office, in Los Angeles, led by former Hall & Partners exec Kate Hartzell.

Established more than twenty years ago, Basis works on innovation, brand development, tracking, segmentation and U&A, with a focus on 'innovative project design, original reporting methods... and a commitment to compelling story-telling'.

Hartzell (pictured) joins after five years at consumer insights and data visualization specialist Hypothesis Research, where she served as a Senior Consultant. Earlier in her career, she worked for Hall & Partners as an SRE. MD Rune Mortensen comments: 'We already work with a number of US clients, and opening an office in LA was a natural next step that allows us to service existing clients and develop new relationships'.

Web site: www.basisresearch.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• Basis Research Ltd
• All news
• MrWeb info