New Nielsen Partner Profitero Hires Leader

eCommerce analytics company and new Nielsen partner Profitero has appointed Daniel King in the new role of President and COO.

Just a week and a half ago, Profitero announced a deal with Nielsen to incorporate its Digital Shelf 360 suite into the audience and retail data giant's own eCommerce offering, allowing FMCG manufacturers to correlate digital shelf analytics with actual sales data.

King (pictured) already has a long relationship with Profitero, having advised its board since its founding in 2010, then served as an NED. His fifteen plus years of experience within eCommerce, data insights, SaaS and analytics has included leading roles at companies including Compete, MySupermarket and Experian Hitwise. He spent seven years at the last of these, latterly as MD between 2007 and January 2010.

In his new role, he will oversee Profitero's sales, client services, marketing and strategy & insights divisions, ensuring operational excellence; and will oversee the firm's global expansion and the rapid growth of its sales team across EMEA.

CEO and co-founder Vol Pigrukh comments: 'Our recently announced alliance with Nielsen reinforces our position as the leading global provider of eCommerce analytics, and Daniel's industry knowledge and proven international experience will enable us to further scale our operations globally'.

Web site: www.profitero.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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