InCrowd Debuts Automated Approach to Tracking Studies

US healthcare market research firm InCrowd has launched a tool called MicroTracker, providing an automated approach to life science tracking studies monitoring trends in brand perceptions of healthcare prescribers and consumers.

The firm was launched in 2011 by CEO Janet Kosloff (pictured), President Diane Hayes, and SVP Kathleen Paulos, and offers a DIY platform to connect pharma, medical device and life sciences firms with 'crowds' of screened and targeted healthcare professionals. The new MicroTracker provides automated sampling, data integration and visualization technologies, which the firm says allows researchers to respond faster to dynamic markets. Using the tool, teams can automatically repeat the fielding of a tracker survey, exclude previous respondents for a given number of waves, aggregate responses, and provide visual comparison of waves. Additionally, results can be filtered according to respondent groups or crowds.

Kosloff comments: 'Research automation is finally here for that most painfully repetitive, yet highly important market insights effort, the tracking study. Our MicroTracker provides a better way to track the key metrics that matter and free staff for more important analysis and summary work that delivers greater business impact'.

Web site: www.incrowdnow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.