Intalytics and Cuebiq Form Mobile Data Partnership

Predictive analytics specialist Intalytics and location intelligence firm Cuebiq have announced a partnership which will integrate large, proprietary mobile datasets into predictive analytics solutions to help retailers with marketing plans and decisions, including the location of new stores.

Intalytics uses modeling techniques, third-party datasets, and web-based analytical tools to provide services for restaurants, retailers, financial institutions, healthcare providers and others looking for location-centric insights. These include geo-behavioral insights and off-line location analytics, geo-behavioral audiences for cross-platform ad targeting, and off-line attribution analysis.

The partners say Cuebiq's data can be used by companies lacking reliable customer and transaction-level data, and combined with Intalytics' tools will give them access to customer segmentation and distribution analysis, performance analysis at shopping centers and other points of service, competitor and consumer analysis and traffic data. Potential users include franchise operators and quick service restaurants aiming to to identify ideal locations for prospective new stores.

Jonathan Wilson, Principal at Intalytics, says the deal gives clients 'the ability to leverage mobile data that is unparalleled in both its volume and its granularity', adding: 'For those organizations that struggle to compile accurate customer data, a robust alternative has arrived'. Antonio Tomarchio, founder and CEO of Cuebiq, comments: 'This segment of the retail market is large and continuing to expand with high growth potential. Through our partnership, we are excited about helping retailers to expand their locations in a strategic and data-driven manner'.

Cuebiq is headquartered in New York with offices in Italy and China and is online at www.cuebiq.com , while its new partner's home page is at www.intalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.