Data analysis firm Taykey has launched a tool called Trend Pulse, providing access to real-time data about what's trending for audience segments such as adults, 'moms', millennials and tech enthusiasts.
The firm has offices in New York, San Francisco, and Herzliya, Israel. Trend Pulse provides access to real-time trend data for commonly referenced audience segments through Taykey's web site. Available audience segments will evolve based on industry demand and consumer events generating buzz.
The firm has also introduced a campaign dashboard that provides insights using its Trend Advertising solution. Users of the dashboard can map their campaign performance against trending content for their target audiences, to understand the conversations and content categories driving ad engagement.
CEO and founder Amit Avner (pictured) comments: 'Brands can now see what their audiences are talking about in real-time and what content drives engagement, as well as repeating patterns. These insights can help to inform everything from social media content to long-term endorsement and sponsorship strategies'.
Web site: www.taykey.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.