BirdEye Adds Feedback Management App

US-based customer feedback specialist BirdEye has launched a mobile app allowing users to view and manage customer feedback on the go.

BirdEye's platform aims to 'close the loop between reputation management and customer experience', capturing online customer sentiment from review sites, social media, Net Promoter Scores and support cases in real-time; converting it into easily actionable data; and helping respond to it.

The new app provides a single dashboard through which businesses can get real-time customer feedback, request and scan reviews in various formats, track social media activity and sentiment, reply to feedback and promote good reviews across various media.

VP Design Pietro Consavari comments: 'Today's workforce lives on mobile, where connected customers share their feedback and create informed collective experiences. Enabling businesses to enter this game-changing mobile landscape empowers them to leverage these customer connections and deliver truly next-generation customer experiences'.

The company, which last month expanded its NLP and machine learning software to help clients understand customer conversations across mystery shopping, surveys, social media and online review sites, is online at www.birdeye.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.