Digital media measurement firm Verto Analytics has appointed former Nielsen/Symphony Advanced Media exec Laura Grover (Bernstein) as Vice President of Client Solutions, with a focus on understanding cross-device consumers.
Verto offers a portfolio of measurement services with a focus on syndicated research and analytics, accessed through a single source. In February, the firm launched a mobile app audience measurement solution, to help understand consumer behaviour across every device, app, screen, and platform they use.
Grover (pictured) joins after two years at Symphony Advanced Media, where she latterly served as SVP, Client Solutions. Here she managed a cross-platform TV measurement solution and led a team consulting in the area with advertisers, agencies and media companies. Earlier, she held senior positions at Nielsen, including at Nielsen IAG, and NM Incite.
Based out of Verto's New York City office, Grover will now report to SVP of Technology, Matti Aksela. CEO Hannu Verkasalo comments: 'The addition of Laura to our executive team and her deep experience in overseeing media measurement solutions for clients, will help further cement Verto Analytics as the next generation tool-of-choice for audience measurement across our key industry verticals - from mobile apps to streaming services and from agencies to media companies'.
Web site: www.vertoanalytics.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.