Survey tech firm Qualtrics has acquired statistical analysis software company Statwing for an undisclosed sum.
Founded in 2011 by Greg Laughlin and John Le, San Francisco-based Statwing provides tools to help analysts sift through marketing data and see which types of customers and behaviour are associated with upgrades or churn; while enabling market researchers to chart survey data 'more efficiently'.
Qualtrics says it plans to integrate Statwing's point-and-click tool into its Insight Platform, which combines customer experience management, employee engagement and market research. The firm says this will enable any user to analyse data without spending time in systems such as R, SPSS, or Microsoft Excel.
Ryan Smith, co-founder and CEO of Qualtrics, says this is the first of many acquisitions for the company. He comments: 'In today's business environment, employees across the organization must be able to analyze data, draw insights and predict customer needs to drive revenue growth. The combination of Qualtrics and Statwing is allowing organizations to reach a level of insight they have never had access to before - it's incredibly simple and can be used by anyone'.
Web sites: www.qualtrics.com and www.statwing.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.