Latin American Expansion for AppsFlyer

Israeli mobile app measurement platform AppsFlyer has opened a new office in Buenos Aires, Argentina, to support planned expansion into Latin America. Daniel Junowicz has been named MD for the region, after helping lead the firm's growth in China.

The AppsFlyer platform measures the performance of marketing campaigns across more than 1,400 media partners, and tracks more than 800 million installs and 150 billion user actions every month. Mobile advertisers can view campaign analytics, in-app user engagement tracking, lifetime value analysis, ROI and retargeting attribution. At the end of last year, the firm launched a real-time reporting feature called 'Right Now', to help marketers track the performance of install campaigns and optimize them on the fly.

The new LatAm office is the company's eleventh worldwide, joining existing operations in Tel Aviv, San Francisco, New York, Beijing, Tokyo, Seoul, Bangkok, Bangalore, Berlin and London. Junowicz (pictured) takes the reins, having joined the firm in 2014. Previously he co-founded Ava Printing in Guangdong, and held senior production management and sales roles in China.

CEO Oren Kaniel comments: 'We already have a strong client base in Latin America, and we look forward to continue serving local and global companies throughout the region with the best tools and support to help them thrive. Our new office in LATAM, with Mr Junowicz at the helm, further reflects our commitment to Latin America as we continue empowering marketers and growing our amazing client base in the region'.

Web site: www.appsflyer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.