New York-based online data marketplace Datonics has introduced new B2B audience segments, to enable marketers to target individuals based on their occupation, including educators, travel professionals and financial services experts.
Datonics specializes in aggregating and distributing proprietary data for targeting over multiple devices. It offers more than 500 pre-packaged segments and custom keyword-derived segments, based on search, purchase intent and life-stage data on 180+ million US and Canadian consumers.
The new B2B data segments offer advertisers custom targeting capabilities, enabling them to identify users by job titles based on unique keyword lists. The firm says the new segments, along with its career and employment segments which classify users according to career levels, provide B2B advertisers with a 'comprehensive' set of segments for reaching their target audiences.
CEO Michael Benedek (pictured) comments: 'By honing in on attributes like specific professions, B2B marketers are better able to reach their desired audiences. For example, an ad campaign for a new software designed for schools can be served directly to educators and other decision makers in that specific industry. We are excited to offer these new data segments to our partners'.
Web site: www.datonics.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.