Halverson Hires Three Research Directors

US-based business intelligence specialist Halverson Group has hired Andy Knudsen, Marc Salzano and Lisa Petitte as Strategic Research Directors.

Halverson is based in Oak Park, IL, USA, and was founded in 1997 by current President Ron Halverson. Knudsen joins the firm's Strategy and Analytics practice after a decade at Leo Burnett, where he latterly served as Research Director, leading segmentation, consumer decision journeys, concept testing and brand/campaign tracking for clients.

Salzano spent the previous twelve years with packaging company HAVI Global Solutions, where he most recently served as Analytics and Insights Director, in charge of a team focused on the development of marketing and promotion analytic services and products. Petitte joins from paint manufacturer Valspar Corporation, where she was Manager, Consumer & Marketplace Insights. She worked earlier at Ipsos, and at Rabin Research.

Commenting on the appointments, Halverson said: 'We couldn't be more excited to welcome Andy, Marc and Lisa to our team. Their addition to our specialized team of social scientists, data scientists and market researchers will help us continue to provide the most actionable insights in the industry'.

Web site: www.halversongroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.