Luth Research Debuts DIY Sample Selection Tool

US-based digital data tracking specialist Luth Research has launched a self-service platform called 'ZQ Now', to help users define and access online and mobile behavior-based survey samples.

San Diego-based Luth uses proprietary technology and other research methods including its online panel, SurveySavvy, to help businesses track emerging trends, measure message effectiveness and understand how consumers think and act. The new ZQ Now tool provides access to Luth's digital panel, which passively monitors consumers' cross-device behavior using its tracking technology ZQ Intelligence. ZQ Now users can enter parameters for their sample targets, specific demographics, geography, devices of interest, specific site or app visitation, and the data range. They can then conduct surveys with the specified sample, either through Luth's own surveying system or a third-party system of their choice.

Commenting on the launch, Roseanne Luth (pictured) said: 'ZQ Now is an easy-to-use tool that helps you find perfectly targeted survey sample and circumvent known limitations of survey screeners. With ZQ Now there is unlimited data at your fingertips, making your survey sample more relevant and precise than surveys alone'.

Web site: www.luthresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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