New York Opening for UK's BrandCap

Fast-growing UK business consultancy BrandCap is launching a new practice in New York, and has appointed former Interbrand President David Martin to lead it as Chairman.

BrandCap focuses on customer and employee experience and aims to identify and prioritise the most cost-effective initiatives for clients, through services including strategy, research and analytics, design, experience, engagement and digital execution. The new office will serve a number of established US clients.

The company says it is one of only a few organisations in the UK that have launched since 2012 and have a growth rate of more than twenty per cent over a three year period.

Martin's new role is client facing, and he will be instrumental in business development and steering the firm's strategic direction. Hewill be joined by Ryan Arshad, a Director at BrandCap in London, who is relocating to New York to become Managing Director, managing the day-to-day running of the business including recruitment, new business and team leadership. Founder and Managing Partner Manfred Abraham will support Martin and Arshad from the UK, with a particular focus on relationship building.

Martin says of the launch: 'I'm delighted to be involved with this exciting venture and have no doubt that business success will be instantaneous. We can't wait to replicate our unique approach in the US and help more American brands achieve sustainable business growth'.

Home page: www.brandcap.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.