SocialSphere Upgrades Analytics Tool

US-based public opinion and social media analytics specialist SocialSphere has upgraded its ORBIT software-as-a-service solution to provide more detailed analysis of anonymized and aggregated Facebook topic data - including posts, likes, comments and shares.

SocialSphere works with government and public sector clients, as well as sports, entertainment, media and consumer brands, to help measure and influence public opinion worldwide in real time. The offer combines a team of strategists and a set of proprietary databases and tools tracking Facebook, Twitter and other social media data streams.

Founder and CEO John Della Volpe comments: 'ORBIT's enhanced audience insight capacity sets it apart from other social media listening and analytics software packages... ORBIT indexes every interaction against a global database of detailed information on the Facebook population in over 1,000 states and regions... This is the most interesting data set of consumer behavior in the world'.

The new version features a redesigned dashboard with analytics tools to organize the data stream by gender, age, location, sentiment, source and type. It also carries new tagging features and integration with the SocialSphere Twitter influencer module.

The company is online at www.socialsphere.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.