US Polling Firm 1World Expands to Singapore

US polling and data analytics company 1World has expanded to South East Asia with the opening of an office in Singapore.

Launched in 2013, San Jose, CA-based 1World has developed a crowd-sourced research platform called the Social Research Engine, through which it presents consumers with a variety of issues as single-question polls. Questions are submitted by both the 1World team and its service users, with poll choices supported by at least two 'expert opinions'. Site members can then vote on the polls they like, rate experts opinions, see how others voted, watch how polls trend over time, and also suggest topics for their own poll.

The new office has been opened as part of a partnership with media organization Singapore Press Holdings (SPH), which publishes newspaper titles in four different languages, and receives an average of 2.8 million readers per day, with digital properties reaching 27 million monthly 'uniques'. SPH currently uses 1World tools to deliver reader insight and content discovery on various sites.

Mikael van der Sluis (pictured), General Manager of 1World South East Asia, comments: 'SPH is using 1World tools in its publications, with advertising natively integrated to gain additional revenue. This partnership is strategically very important for 1World in our effort to expand our business in this region.'

Web site: www.1worldonline.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.