WPP Buys French Consumer Data Firm Conexance

WPP has acquired French consumer data specialist Conexance for an undisclosed sum, as it seeks to expand in continental Europe in the wake of the UK's vote to leave the European Union.

Lille and Paris-based Conexance operates a 'data co-operative' covering consumer transactions in France; and applies proprietary statistical modelling to identify consumer behaviour and attributes that predict future purchases. This data co-operative offers data on more than 25 million individual household buyers and 32 million digital profiles qualified by one billion business transactions from more than 500 data-contributing retailers and merchants.

Conexance is led by founder Didier Farge (pictured), employs 40 staff, and had unaudited revenues for the year ended 31 December 2015 of EUR 5.9m. Following the acquisition, Conexance will work closely with WPP's Data Alliance companies Wunderman, Kantar, and GroupM. In a statement, WPP said that as a result of the UK's decision to leave the European Union, it will place an 'even greater emphasis' on growth in western continental Europe, which includes four of the group's top ten markets worldwide: Germany, France, Italy and Spain.

Web sites: www.wpp.com and www.conexancemd.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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