US-based mobile insights and ad platform UberMedia has launched a location data targeting and measurement tool called Optimal GeoSpace.
The patent-pending tool uses UberMedia's analysis of billions of location data points, over a period of time set by the advertiser, to place a virtual fence around certain retail shopping areas, enabling marketers to understand customers' footprint at that location. Optimal GeoSpace also offers evening/daytime location analysis, providing anonymous information about where visitors are likely to live and/or work; while path-to-purchase data evaluates where store visitors were in the hours prior to arriving at a location.
Michael Hayes (pictured), Chief Revenue and Marketing Officer, comments: 'While standard geo-fencing can misidentify audiences, Optimal GeoSpace gives retail marketers a much more accurate targeting tool for identifying the true footprint of their consumers. Whether advertisers need more foot traffic, more market share, or increased sales, we are providing a better, more precise way of targeting to reach their goals'.
Web site: www.ubermedia.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.