Hire and API Launch for Social Media Analyst

Social media measurement firm Simply Measured has launched an API designed specifically for marketing teams; and has appointed former Forrester analyst Nate Elliott as a Product Advisor.

The API will also be made available to customers of the firm's first technology integration partner, visual analytics specialist Tableau - and says it will add more such partners 'in the coming weeks'. The launch simplifies the tracking and application of structured and unstructured social media data for marketing teams, channelling it and standardizing it into one platform.

Simply Measured says a set of product innovations is waiting in the wings, including a Social Analytics Dashboard and a Social Listening module; and has promised to make a 'major product announcement' during its annual LIFT conference in Seattle in September.

Elliott left Forrester last year after fourteen years, most recently as VP of Research. During his time at the tech consultancy he helped develop the firm's social media practice, and became known for his strong opposition to the use of engagement as a success metric. Elliott says his new employer is 'building the best tools to lead our industry beyond engagement'.

Uri Bar-Joseph, VP of Marketing for Simply Measured, comments: 'Every year, business leaders put more focus on attributing business outcomes to each dollar invested. Social marketing isn't immune to this pressure, and marketers are continually striving to move beyond metrics that have no bearing on business value. Simply Measured's mission is to arm social marketers with the ability to measure and report on the same business metrics that all other marketing channels do, including revenue, lead generation and brand awareness'.

The company, which last autumn acquired Arkansas-based analysis software firm DataRank, is online at www.simplymeasured.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.