Carmel is First Chief Data Officer at POSSIBLE

In the US, WPP-owned digital agency POSSIBLE has promoted Jason Carmel for the newly created role of Chief Data Officer.

POSSIBLE was formed in 2011 from the combination of four WPP digital ad agencies - Schematic, Bridge Worldwide, Blue Interactive and Quasar - to offer clients a data-driven approach to assessing the impact of their online campaigns, including advanced analytics tools and metrics. Carmel (pictured) has more than fifteen years of experience making digital work based on real-time feedback and behavioral data. He has served as Global SVP Marketing Sciences at POSSIBLE since its formation, having previously worked at Internet services firm J2 Global Communications as a Director. In his new role, Carmel leads a team of digital analysts, user researchers, and testing and targeting experts.

Commenting on the promotion, Global CEO Shane Atchison said: 'Jason has a proven track record to ideate, create and deliver new analytics and research and optimization offerings. His strategic thinking, refreshing candor, leadership and amazing ability to tell a story has been integral to our success, including some of our biggest wins and award-winning work'.

Web site: www.possible.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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