Movable Ink Hires Former Forrester Principal Analyst

In the US, contextual e-mail targeting specialist Movable Ink has hired former Forrester Research exec Rob Brosnan as Vice President of Strategy.

From offices in New York, San Francisco and London, Movable Ink enables clients to use any e-mail service provider to deliver dynamic content that changes in real-time, according to the context of each individual consumer. Brosnan (pictured) joins from contextual marketing software firm StrongView, where he served as Chief Product Officer, having previously been the firm's SVP, Strategy. Earlier at Forrester Research, he served as Principal Analyst for Customer Intelligence Professionals, with a focus on customer analytics, and technologies that make customer insight operational.

In his new role, Brosnan will guide Movable Ink's corporate strategy and product roadmap, while also providing research and thought leadership to clients and the industry at large. CEO Vivek Sharma comments: 'Rob joins our team at a perfect time as we continue to scale the company and cement our position. As a skilled market strategist with deep knowledge of how marketers can enact change through technology and brand innovation, Rob will be invaluable to the next phase of our growth and continued market dominance'.

Web site: www.movableink.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.