Netquest Hires Lacerda as Portugal Country Manager

Iberian and Latin American online panel specialist Netquest has appointed Joana de Lacerda as Country Manager in Portugal.

Acquired by GfK earlier this year, Netquest employs 220 staff at its HQ in Barcelona and offices in Madrid, Mexico City, São Paulo, Santiago de Chile, Bogotá, Lisbon, New York and Los Angeles. The firm provides access to an invitation-only online panel comprising 1.3 million consumers covering 21 countries across Latin America, Spain and Portugal. The Portuguese panel has more than 30,000 active survey respondents.

Lacerda (pictured) joins from Ipsos-owned Spanish and Portuguese language research firm Livra Panels where she initially worked as Global Sales & Partnership Director in London. She then transferred to Buenos Aires, where she latterly served as Managing Director. Before joining Livra in 2000, she was a Media Analyst at MediaLink, and a Project Manager at GfK NOP.

Germán Loewe, CEO of Netquest, comments: 'The Portuguese market research industry is very important for Netquest. We have strong relationships already with leading research and media agencies. I'm delighted to welcome Joana on board because thanks to her expertise we will be able to provide our clients the genuine opinion and behavior of the Portuguese consumers'.

Web site: www.netquest.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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