JWT Buys Digital Agency iStrategyLabs

WPP division J. Walter Thompson has acquired full service digital agency iStrategyLabs (ISL) for an undisclosed sum.

ISL was founded in 2007, is based in Washington DC and offers services including user experience, analytics and ROI planning, alongside creative and design. For the year ending December 31st 2015, its net revenue was $12.4m.

Commenting on the decision to sell, founder and CEO Peter Corbett (pictured) explained in an ISL blog: 'Over time, it became clear to me that this company had grown up and needed a bigger canvas to paint on. With nearly 90 people on the team, we're no longer a small company. We're no longer a minor league player. And while I'm sure we'll retain our scrappy underdog mentality - we've done a deal so that our major league ambitions can be fully realized'.

Web sites: www.wpp.com , www.jwt.com and www.isl.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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