Partners Target App User Experience

App metrics firm Apteligent has integrated its product with the Leanplum mobile marketing platform, providing users with a combined solution for reducing app churn and retaining customers.

Apteligent provides tools to help clients spot and resolve user experience problems using real-time information. Leanplum, founded in 2012 by former Google engineers, is a VC-funded mobile marketing platform including messaging, automation, app editing, personalization, A/B testing and other analytics.

The combination promises 'a more robust picture of a user's experience, preferences, and behaviors, as well as deep insight into app usage events, areas for improvement and direct user engagement'.

Apteligent CSO and founder Andrew Levy comments: 'It's critical to address a poor app experience immediately both by fixing the issue and reaching out to impacted users'. Momchil Kyurkchiev, CEO and co-founder at Leanplum, says: 'By combining Apteligent's app performance data with Leanplum's user behavioral data, mobile teams can win back users who have had negative app experiences, like app crashes'.

Web sites are at www.apteligent.com and www.leanplum.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.