Amobee Releases 'Triggers' Ad Targeting Suite

Mobile ad targeting firm Amobee has launched a solution triggering digital ad campaigns at specific moments relating to online and off-line events and circumstances. These include changes in the weather, sports results, financial conditions, and location-based activity.

The company offers a platform through which customers can run targeted mobile ad campaigns on a global scale. The new automated 'Amobee Triggers' suite includes a feature called 'Foundational Triggers' which can be used to launch campaigns based on data signals such as specific weather conditions or changes; sports scores, wins/losses, and trends around players or teams; or changes in the stock market. Meanwhile the companion 'Brand Intelligence Triggers' tool can target and automate digital ads based on reactions to these events - including changes in engagement, sentiment and social media consumption.

David Barker (pictured), SVP and MD of Amobee EMEA, comments: 'The combined capability of data signals from Amobee Triggers overlaid with Amobee Brand Intelligence insights is unique and powerful. Having the ability to make robust, informed decisions about where and when it is most optimal to activate a campaign is key for any marketer looking to achieve greater efficiency, relevance and reach'.

Web site: www.amobee.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.