ShopAdvisor Upgrades Product Suite

Proximity marketing and analytics firm ShopAdvisor has enhanced its Product Intelligence, Context Intelligence and Shopper Intelligence products, while adding new features to its appNET and Retail Partner Program.

The changes build on ShopAdvisor's recent acquisition of in-store product data and location services specialist Retailigence, with the new version of the ShopAdvisor platform designed to help clients develop campaigns that deliver personalized shopping experiences and drive shoppers from their smartphones into stores to purchase products.

The Product Intelligence tool integrates data on more than 200 million products from hundreds of sources, while Context Intelligence collects and catalogues millions of contextual data points such as local product inventory and store locations, and trending products featured on the pages of magazines and web sites. Shopper Intelligence captures technology signals embedded in hundreds of magazines, mobile apps and web sites; while appNET provides access to apps for shopping, product discovery, digital catalogs, travel destinations and gaming. Finally, the firm's Retail Partners program gathers product details from a community of brands and retailers, making more than 200,000,000 products available to shoppers across more than 100,000 retail locations.

CEO Jeff Papows (pictured) explains: 'The new version of our platform provides clients with vastly deeper intelligence about shopper affinities that are contextually relevant based on shopper activity from our appNET partners and near real-time details on millions of products across hundreds of thousands retail locations. This means that when their 'Powered by ShopAdvisor' campaigns drive consumers to stores, it will be done with incredible personalization and the knowledge that the specific product a customer wants will be there'.

Web site: www.shopadvisor.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.