SAP Invests in Firm 'Digitizing Taste'

Software giant SAP has invested in Vivanda, which provides a context-sensitive personalization platform for the food and beverage industry based on a digitized 'food and flavor genome'.

Vivanda has developed a classification to standardize and qualify the anatomy and taste of a given food item, based on 30 years of culinary research, food and sensory science - a 'food genome' known as 'FlavorPrint'. Proprietary software can then match individuals' taste and texture preferences with any recipe, beverage or food product, with targeting / personalization the main current application.

Following the investment, SAP and Vivanda will work together on using FlavorPrint technology for enhanced consumer engagement and targeting, as well as advanced big data analytics.

Quoted on www.bakeryandcereals.food-business-review.com , SAP's Senior VP Consumer Products Industry Business Solutions E.J. Kenney says the investment will expand the collaboration between the two companies, and will 'further enable food companies using solutions enabled by SAP HANA to leverage the FlavorPrint technology and data collected to engage and connect with consumers in more personalized and relevant ways'.

Jerry Wolfe, CEO and founder of Vivanda says his firm has 'digitized taste', allowing clients to serve consumers who are 'craving personalized recommendations on products and services with regard to preferences on taste, texture, diet and nutrition to inform choice'.

Home page: www.vivanda.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.