Geoscape Debuts 'Audientivity' Targeting Tool

Hispanic and multicultural intelligence company Geoscape has launched a digital audience targeting platform called Audientivity, which enables brands to reach individual consumers and businesses through their various connected devices.

Based in New York and Miami, the firm provides consumer intelligence and cultural insights backed by quant analysis, through business consulting, database-driven analytics and automated systems. The new Audientivity targeting platform integrates with its cultural segmentation data, visualization and analytics system, to help brands reach specifically defined groups of consumers on their home computers or mobile devices. In addition to culture-coded cookie-based segmentation approaches, which Geoscape has offered for years, this platform introduces an assortment of new techniques for reaching specific households and individuals, delivering ads through more than 94% of all digital ad networks in the US.

Company CEO and founder Cesar Melgoza (pictured) comments: 'We've built a business that's based on understanding cultural and personal nuances with our data and analytics platform. Audientivity takes our digital targeting technology to the next level. By connecting brands with specific high-growth consumers on their digital channel of choice, we can offer targeting services from conception to results in this rapidly changing advertising environment'.

Web site: www.geoscape.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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